Dead End Street^SM General Counsel Retained as
KnowBetter.com Featured Columnist

COMPANY PRESS RELEASE HOQUIAM, WA – 15 August 2000: Dead End Street^SM is pleased to announce that co-founder and General Counsel John P. Rutledge has been retained by KnowBetter.com to author a monthly column on the intellectual property issues of particular concern to authors and epublishers.

The column is set to debut on 1 September 2000 and will be given prominent placement on the highly trafficked KnowBetter.com website. Commenting on the newly formed affiliation between two of the preeminent epublishing destination sites, DeadEndStreet.com and KnowBetter.com, Kelly Ford of KnowBetter.com said, "We are continually searching for columnists and content we believe will aid our endeavor to educate the market about the current and future impact of the digital word on society. Not only does Rutledge’s education and background prepare him for this column, but, as the General Counsel to Dead End Street,SM he is on the frontlines and understands the legal complexities surrounding the rise of ebooks. We are excited to have John Rutledge join our team of columnists."

About KnowBetter.com:

Created in 1999, KnowBetter.com has quickly established itself as one of the top sites on the web for coverage of the ebook industry. The site provides content for each of the three pillars of this nascent market: readers, authors and publishers. In addition, KnowBeter.com offers original columns by popular members of the epublishing industry.

Additional information about KnowBetter.com can be obtained from Kelly Ford at kford@knowbetter.com.

About the Company:

Founded in 1997 by Ivan R. Black, John P. Rutledge and Fred M. Straughn, the company was originally named Dead End Street Publications, LLC. But, upon filing its servicemark with the United States Patent & Trademark Office, the company changed its name to Dead End Street^SM to maximize the value of its servicemark. It has grown from a pioneer in the electronic publishing industry to a leader in the field. The company recently teamed with NuvoMedia, among others, to sponsor ReBA-Con 2000 – the wildly successful industry gathering held June 17th and 18th at San Francisco’s Fisherman’s Warf Marriott Hotel. Dead End Street^SM banners and promotional materials were displayed prominently throughout the much trafficked convention site, and its flyers were in almost everyone’s hands. Company officials drew large crowds to their panel discussions, and everyone was talking about Dead End Street^SM.

With unquestionably the strongest management team in the industry, Dead End Street^SM has become the prototype of a "branded" business. Synonymous with originality and high quality, the company is recognized as a prominent member of an industry still in its infancy. It has an extremely strong business model and intellectual property foundation. Its current stable contains authors with print publishing credits that include Random House, Dell, Harcourt-Brace and Greenwood/Praeger. Clearly, the world is becoming one big Dead End Street^SM.

Investment inquiries should be directed to John P. Rutledge at: jrutledge@deadendstreet.com.