Dead End Street Exec Presents at NIST ebook 2000

COMPANY PRESS RELEASE HOQUIAM, WA – 3 August 2000: Dead End Street^SM is pleased to announce that co-founder John P. Rutledge will act as a panelist and presenter at the National Institute of Standards and Technology’s third annual ebook conference, entitled "Changing the Fundamentals of Reading." Specifically, Rutledge is scheduled to address intellectual property issues of particular concern to authors and author representatives.

The NIST event will take place September 25th – 27th at the gorgeous Ronald Reagan Building & International Trade Center in Washington, D.C. Mr. Rutledge will share speaking duties with other industry luminaries, including Dick Brass from Microsoft, Judy Kirkpatrick from MightyWords, Matt Moynahan from Reciprocal, Richard Tam from iuniverse.com, and Bruno de Sa Moreira from 00h00.com.

"We are pleased to be invited by NIST to attend this event – the biggest and best conference on ebooks," says Ivan R. Black, Dead End Street’s CIO. "And we find it telling that we are the only independent epublisher affiliated with the conference in any way. Clearly, this fact evidences the strength of the Dead End Street^SM business model, an approach that is rapidly becoming the envy of the entire epublishing industry."

Additional information about NIST ebook 2000 can be found at the National Institute of Standards & Technology’s website:

http://www.itl.nist.gov/div895/ebook2000/index.html.

About the Company:

Founded in 1997 by Ivan R. Black, John P. Rutledge and Fred M. Straughn, the company was originally named Dead End Street Publications, LLC. But, upon filing its servicemark with the United States Patent & Trademark Office, the company changed its name to Dead End Street^SM to maximize the value of its servicemark. It has grown from a pioneer in the electronic publishing industry to a leader in the field. The company recently teamed with NuvoMedia, among others, to sponsor the first ever electronic publishing convention, ReBA-Con 2000 – the wildly successful industry gathering held June 17th and 18th at San Francisco’s Fisherman’s Warf Marriott Hotel. Dead End Street^SM banners and promotional materials were displayed prominently throughout the much trafficked convention site, and its flyers were in almost everyone’s hands. Company officials drew large crowds to their panel discussions, and everyone was talking about Dead End Street^SM.

Dead End Street^SM is truly the prototype of a "branded" business. Synonymous with originality and high quality, the company is recognized as a prominent member of an industry still in its infancy. It has an extremely strong business model and intellectual property foundation. Its current stable contains authors with print publishing credits that include Random House, Dell, Harcourt-Brace and Greenwood/Praeger. Clearly, the world is becoming one big Dead End Street^SM.

Investment inquiries should be directed to John P. Rutledge at: jrutledge@deadendstreet.com.