Dead End Street Retains Venerable Publicity Firm.

COMPANY PRESS RELEASE HOQUIAM, WA – July 1, 2000: Dead End Street^SM is pleased to announce the hiring of well known east coast publicist and media consultant Dan Smith. Under the deal, Dead End Street^SM will join Mr. Smith’s impressive client list effective immediately.

"We are quite excited about this latest development," comments Ivan R. Black, Dead End Street^SM CIO. "Smith Publicity is one of the preeminent medium sized publicity houses. And we are pleased to be associated with Mr. Smith and his firm."

Dead End Street^SM General Counsel John P. Rutledge believes this is the logical extension of the Dead End Street^SM business model. "We have such an impressive array of authors on our list. And we’ve worked tirelessly to develop a strong brand name and servicemark. Clearly, certain Dead End Street^SM products are among the finest available anywhere in the literary world. It is time those outside the ebook realm learn about the great brand we’ve created and the outstanding literary works we’ve contracted. This agreement with Smith Publicity brings that goal light years closer."

Under the deal, the material terms of which were not announced by the parties, the initial push will revolve around Dead End Street’s award-winning and highly successful quartet of offerings: A LITTLE LOWER THAN THE ANGELS, GABRIELLA’S VOICE, SINS OF DARKNESS and MISSION DISTRICT MURDERS. But the Dead End Street^SM CIO was quick to add that "Mr. Smith will likely be handling the publicity for additional Dead End Street^SM offerings in the near future."

About Smith Publicity:

Smith Publicity, based in Suburban Philadelphia, was founded in 1998 by Dan Smith, an award-winning writer and publicity professional. In that time, Smith Publicity has grown to become a highly-regarded publicity firm. Its state-of-the-art public relations software, cutting-edge publicity techniques, and fully integrated distribution systems have landed hundreds of radio interviews for Smith clients, not to mention coverage by many top-rated nationally syndicated television programs, including Montel, Sally Jessy Raphael, Inside Edition, Extra, and Howard Stern. Smith clients have been chronicled and interviewed for a variety of international television programs in Europe and Australia, and many leading American publications, including the Wall Street Journal, Details Magazine, and Mademoiselle.

About Dead End Street:

Founded in 1997 by Ivan R. Black, John P. Rutledge and Fred M. Straughn, the company was originally named Dead End Street Publications, LLC. But, upon filing its servicemark with the United States Patent & Trademark Office, the company changed its name to Dead End Street^SM to maximize the value of its servicemark. It has grown from a pioneer in the electronic publishing industry to a leader in the field. The company recently teamed with NuvoMedia, among others, to sponsor the first ever electronic publishing convention, ReBA-Con 2000 – the wildly successful industry gathering held June 17th and 18th at San Francisco’s Fisherman’s Warf Marriott Hotel. Dead End Street^SM banners and promotional materials were displayed predominantly throughout the much trafficked convention site, and its flyers were in almost everyone’s hands. The company CIO and General Counsel drew large crowds to their panel discussions, and everyone was talking about Dead End Street^SM.

Dead End Street^SM is truly the prototype of a "branded" business. Synonymous with originality and high quality, the company is recognized as a prominent member of an industry still in its infancy. It has an extremely strong business model and intellectual property foundation. Its current stable contains authors with print publishing credits that include Random House, Dell, Harcourt-Brace and Greenwood/Praeger. Clearly, the world is becoming one big Dead End Street^SM.

Investment inquiries should be directed to Dead End Street^SM General Counsel John P. Rutledge at jrutledge@deadendstreet.com.