Rolfe Takes Over Bay Area Radio

COMPANY PRESS RELEASE HOQUIAM, WA – 4 October 2000: Dead End Street^SM is pleased to announce that Lionel Rolfe has been booked to appear on Dave McQueen's extremely popular Sunday morning talkfest, the fourth most popular radio station in the entire San Francisco metropolitan area. The Rolfe interview will be broadcast and simulcast on Sunday October 8th at 6 AM PDT. Tune in to KKSF at http://www.kksf.com/frames_audio.htm and hear Rolfe discuss his popular novel DEATH AND REDEMPTION.

About Lionel Rolfe:

Lionel Rolfe's books define the mecca that is Los Angeles culture. He is the author of the unforgettable reflections FAT MAN ON THE LEFT: Four Decades in the Underground, IN SEARCH OF LITERARY L.A. and LITERARY L.A. And he co-authored BREAD AND HYACINTHS: The Rise and Fall of Utopian Los Angeles. Various writings were anthologized in Unknown California, Classic and Contemporary Writing on California Culture, Society, And Politics (Macmillan 1985), and On Bohemia: The Code of the Self-Exiled (Transaction/Rutgers 1990).

Rolfe has been working full time as a journalist since the age of 20. He spent the late '60s wandering the Golden State as a newspaperman for small dailies and weeklies. Since then, his writing has appeared frequently in the Los Angeles Times, San Francisco Chronicle, Los Angeles Herald-Examiner, and the Los Angeles Reader. For ten years he was the editor of the B'nai Brith Messenger, the second oldest newspaper in Los Angeles. He's also worked as a staff writer for the Los Angeles Free Press, a police beat reporter for the San Francisco Chronicle and an editor at Psychology Today.

His life and exploits have been profiled in the Los Angeles Times Magazine and other periodicals across the country. And many of his writings are collected in the American Literature special collection at the University of Southern California's Doheny Library:

http://www.usc.edu/isd/locations/ssh/special/Rolfe.html

About the Company:

Founded in 1997 by Ivan R. Black, John P. Rutledge and Fred M. Straughn, the company was originally named Dead End Street Publications, LLC. But, upon filing its servicemark with the United States Patent & Trademark Office, the company changed its name to Dead End Street^SM to maximize the value of its servicemark. It has grown from a pioneer in the electronic publishing industry to a leader in the field. The company recently teamed with NuvoMedia, among others, to sponsor the first ever electronic publishing convention, ReBA-Con 2000 – the wildly successful industry gathering held June 17th and 18th at San Francisco’s Fisherman’s Warf Marriott Hotel. Dead End Street^SM banners and promotional materials were displayed prominently throughout the much trafficked convention site, and its flyers were in almost everyone’s hands. Company officials drew large crowds to their panel discussions, and everyone was talking about Dead End Street^SM.

Dead End Street^SM is truly the prototype of a "branded" business. Synonymous with originality and high quality, the company is recognized as a prominent member of an industry still in its infancy. It has an extremely strong business model and intellectual property foundation. Its current stable contains authors with print publishing credits that include Random House, Dell, Simon & Schuster, Harcourt-Brace and Greenwood/Praeger. Clearly, the world is becoming one big Dead End Street^SM.

Investment inquiries should be directed to John P. Rutledge at: jrutledge@deadendstreet.com.