Second Class of Dead End Street® Scholars Inducted.

COMPANY PRESS RELEASE HOQUIAM, WA – 20 June 2001: Dead End Street®, in affiliation with New York attorney Donnell Suares, is pleased to announce the second class of Robert G. Rutledge Memorial Scholarship Fund recipients. An endowment designed to help fund the collegiate dreams of needy kids in the company's hometown, the scholarship program was named in honor of the late father of Dead End Street® general counsel John P. Rutledge.

"We are extremely proud to announce the recipients of the 2001-2002 Rutledge Memorial Scholarship," said John P. Rutledge this week from the company's current headquarters. "These two young people exemplify the characteristics that my dad lived for, and died for. He was an amazing man. And these students, like him, have shown the ability to see far beyond the confines of Hoquiam."

Bing Perrine was selected by the scholarship committee as the first place recipient. He has received a Compaq Presario laptop computer and an internship opportunity with New York City attorney Donnell Suares. Perrine, who plans to become an investment banker, will be the first in his family to attend college.

Stephanie Lynne Ask was also chosen to receive a one-time cash payment to be used for tuition-related expense. She plans to attend Ithaca College in the fall.

"This is just the beginning," added Ivan R. Black, Dead End Street® CIO. "We plan to grow the scholarship fund each year. And help make the dreams of Hoquiam's young come true."

About Robert G. Rutledge:

Bob Rutledge died of lung cancer on Thanksgiving morning 1998 at the age of 69.

He was born on June 8, 1929, in Tacoma, but his family moved to Aberdeen when he was a small child. He went on to attend St. Mary's Catholic School, Weatherwax High, and graduated from Saint Martin's High School in Olympia. He served with the U.S.Marine Corps during the Korean Conflict. Following his military discharge, he returned to the Harbor and married Mary Plott in May of 1956.

After working for Rayonier, Arden Farms and FG Foster Hardware, he started driving a log truck in 1966 and continued doing so till his partial retirement in June of 1991. Known to his kids and grandkids as "Papa Bobby," and fellow truckers as "Rutabagie," Rutledge traveled extensively during his retirement years, visiting his children in Virginia, Washington, D.C., Los Angeles, and Miami. But most of all, he loved Hawaii. An amateur ornithologist, he was often accompanied by his beloved birds - Howie, Huey, and Hannah. He was also an avid reader and collector of Asiatic art.

Papa Bobby was a bright light in the lives of everyone he touched. And we'll miss him forever. As usual, the poet said it best:

"Awe, but a man's reach should exceed his grasp. Or what else is Heaven for?"

About the Company:

Founded in 1997 by Ivan R. Black, John P. Rutledge and Fred M. Straughn, the company was originally named Dead End Street Publications, LLC. But, upon filing its servicemark with the United States Patent & Trademark Office, the company changed its name to Dead End Street® to maximize the value of its service trademark. It has grown from a pioneer in the electronic publishing industry to a leader in the field.

Dead End Street® has become the prototype of the "branded" business. Synonymous with originality and high quality, the company is recognized as a prominent member of an industry still in its infancy. Its current stable contains authors with print publishing credits that include Random House, Dell, Simon & Schuster and Greenwood/Praeger. Clearly, the world is becoming one big Dead End Street®.

Investment inquiries should be directed to John P. Rutledge at: jrutledge@deadendstreet.com