Dead End Street® is Granted a Service Trademark!

COMPANY PRESS RELEASE HOQUIAM, WA – 25 June 2001: Dead End Street® is extremely pleased to announce that it has been granted the United States service trademark for International Service Class 41. Specifically, Dead End Street® has been granted the exclusive right to use the word mark "Dead End Street" in relation to:

Publishing the literary works of others, namely, publishing electronic books, printed books, online literary journals and critical reviews, via the Internet

"I am overjoyed that we've been granted the registration," announced John P. Rutledge, Dead End Street® General Counsel. "This dramatically increases the value of our intellectual property portfolio and assures us a nationwide monopoly on usage of the name. Dead End Street® has now become a major player in the publishing industry."

About the Service Mark:

Service trademarks are words, symbols, phrases or designs that the public associates with a single source of services. They can be registered at both a federal and state level, though federal registration is generally the primary course of protection. The primary benefits of federal registration are:

1. The ability to prevent use by others of identical or confusingly similar marks in the United States after the date of the registration, even if the subsequent user had no knowledge of the registration (called constructive notice);
2. The ability to establish the prior right to use the mark as of the application date (called constructive use);
3. The right to use the ® notice next to the mark; and
4. The right to stop import into the United States of goods bearing an infringing mark.

About the Company:

Founded in 1997 by Ivan R. Black, John P. Rutledge and Fred M. Straughn, the company was originally named Dead End Street Publications, LLC. But, upon filing its servicemark with the United States Patent & Trademark Office, the company changed its name to Dead End Street® to maximize the value of its service trademark. It has grown from a pioneer in the electronic publishing industry to a leader in the field.

Dead End Street® has become the prototype of the "branded" business. Synonymous with originality and high quality, the company is recognized as a prominent member of an industry still in its infancy. Its current stable contains authors with print publishing credits that include Random House, Dell, Simon & Schuster and Greenwood/Praeger. Clearly, the world is becoming one big Dead End Street®.

Investment inquiries should be directed to John P. Rutledge at: jrutledge@deadendstreet.com.